So whilst I was at work yesterday I had this brilliant conversation with a wonderful human being, and I’m feeling forever grateful for the value that they were willing to share with me because I’m not a little more clued up about Digital Marketing.
Because of this conversation I’ve been able to come up with a strategy that will allow me to engage with my audience right where they will most likely to reside!
I had a eureka moment when this wonderful person emphasised on this new degree of importance for digital marketing, but at the same time also expanded on the reality that direct face to face contact is still one of the fundamental ways in which a brand can build an authority.
As much as this might not sound as amazing as I’m imagining it in my own mind, with this understanding I somehow found myself actualising my ideal customer base, and within five minutes I knew exactly who will most likely engage with my content!
Now I plan to spend at least a day (or two) a month heading out to different social spaces and literally rinsing the hell out of this word of mouth strategy because if my calculations are correct, there are countless people out there who would really love to engage with the music I make.
It’s gonna take a little bit of planning, and if I’m being honest the venture does feel pretty intimidating, but if I’m able put myself out there I reckon I’ll be able to build a fan base in no time!
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